Tanya Smith International
Tanya Smith International is a professional development company that provides business training, coaching, and guidance to entrepreneurs.
Led by Tanya Smith, an international certified Master Coach and Trainer, the company focuses on empowering women to create and grow profitable customer-centric businesses so they build and live a lifestyle built on passion.
The goals for Tanya Smith International focused on creating brand awareness, using the new brand to cultivate a community, then leveraging the community to acquire new clients.
In order to establish a brand identity, we created a logo, colour scheme, packaging, and a corresponding style guide.
I integrated the new identity into website customization, social media graphics, and printed marketing collateral including business cards, stickers, and thank-you cards.
To cultivate Tanya's online community, I developed a robust, creative and forward-thinking content strategy, managed her social media platforms, and amplified her messaging through online content and email newsletters.
For her event series, Sexy and Wealthy in Heels Jamaica, I developed and executed an event strategy tied to social media, community development, and content development.
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